Ray White · The Collective
A network of 100+ agents across six Brisbane offices, sharing a database of 608,000+ registered buyers. Every listing benefits from the reach of the entire group, while you keep a single dedicated agent from start to finish.
What Is The Collective
Each Collective office runs its own team, its own campaigns, and its own suburbs. What sits underneath them is shared infrastructure: one buyer database, one CRM, one auction team, and one marketing platform.
For a vendor, the practical effect is straightforward. The moment your property is loaded into the system, it is visible to every registered buyer at Bulimba, New Farm, Toowong, Clayfield, Living Here and Woody Point. Not just the pool at whichever office you signed with. And you still have a single dedicated agent, running your strategy, communicating with you, and accountable for the result.
The Difference
Same listing. Two very different reach profiles.
Traditional single office
Ray White Collective
The Network In Numbers
Why It Matters
One in every three Collective sales is generated by agents working together across offices. Not from a single agent's contact list, but from a listing being actively shopped across the group before and during the campaign.
A listing loaded into the Collective network attracts, on average, 20% more qualified enquiries than a comparable single-office campaign. More qualified enquiries means more genuine competition when the offers come in.
Every registered buyer at every office sees your listing. Your first inspection surfaces buyers you would never have reached from a single suburb, including buyers already looking in adjacent Ray White pockets across Brisbane.
Ray White is Australia's largest network, and the Collective is its #1 group internationally. You still have one agent, one strategy, one point of contact. The network sits behind them.
2024 / 2025 Results
Source: Ray White Collective, 2024/2025 group figures.
Leadership
The people responsible for how the Collective operates as one group.
The Offices
Each office is independently led. The network sits underneath them.
Ray White Bulimba
(07) 3254 1022Ray White New Farm
(07) 3254 1022Ray White Toowong
(07) 3741 4922Ray White Living Here
(07) 3606 8300Ray White Clayfield
(07) 3124 9891Ray White Woody Point
(07) 3283 2277The Ray White Story
Ray White is a fourth-generation family-owned and family-led business. It was established in 1902 in the small Queensland country town of Crows Nest, and has grown into Australasia's most successful real estate business, with over 1,000 offices worldwide across Australia, New Zealand, Indonesia and Hong Kong.
Ray White today spans residential, commercial and rural property, as well as marine and other specialist businesses. A group that has thrived through many periods of volatility, and one that will provide the strongest level of support to enable its customers to make the best real estate decisions.
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